Guilherme founded NOVEL Renovations with a simple yet powerful mission: to do the right thing. This guiding principle, combined with his natural problem-solving mindset and creative thinking, has shaped not only his career but the heart of the company itself. The actual turning point came during a deeply personal chapter of his life.

Leaving his wife in the U.S. and family in Brazil behind, Guilherme relocated to Canada, facing uncertainty and starting from scratch.

Rather than retreat, he reinvented himself—with grit, faith, and a renewed sense of purpose. From this journey of resilience and reinvention, NOVEL Renovations was born.

Rooted in honesty and built on meaningful relationships, NOVEL quickly became more than a renovation company—it became a symbol of transformation. Guilherme’s work is inspired by real-life experiences and a desire to create spaces that genuinely improve people’s lives, whether it’s a young family’s first home or an investor’s next successful flip.

Over the years, Guilherme has collaborated with some of the most prestigious names in hospitality and real estate, including Edition Hotels, Marriott, Canopy by Hilton, The Ritz-Carlton, Da Mario Restaurant, Beach Point Club, Tishman, Pembrook Capital Management, across North America.

These experiences refined his craftsmanship and professionalism and deepened his understanding of how to deliver lasting value through quality renovation work.

Today, NOVEL Renovations continues to grow as a trusted partner for homeowners and real estate investors alike.

Whether you’re improving your forever home or preparing a property for market, our mission remains the same: To transform homes with integrity, purpose, and lasting value.